Summary (80–120 words):
The post argues that manufacturers are becoming software-and-analytics companies as Industry 4.0 reshapes value creation. It surveys key concepts—lights‑out factories, cobots, in‑memory and edge computing, and ML/AI—and analyzes the shift to product/equipment‑as‑a‑service for better CLV and predictive services. Unlike pure software markets, factory environments are heterogeneous and integration-heavy, making enterprise sales essential; value concentrates in software and data overlays rather than machine replacement. Risks include OT cybersecurity, costly downtime (~$22k/min in automotive), quality drift during AI ramp‑up, and poor interoperability. A market map spans engineering tools, MaaS/3D printing, IoT/middleware, shopfloor apps, robotics, wearables, analytics, inspection, predictive maintenance, and asset tracking. Incumbent moves (Kärcher, Viessmann, Kaeser, BMW) and founder guidance emphasize paid pilots, ROI use cases, selling high, enterprise sales mastery, and platform‑second.
Search Terms & Synonyms (10–20 total):
Industry 4.0, industrial IoT (IIoT), factory software stack, cyber-physical systems, lights-out manufacturing, collaborative robots (cobots), edge computing, in-memory computing (SAP HANA), MES (Manufacturing Execution System), predictive maintenance, condition monitoring, product-as-a-service (equipment-as-a-service, servitization), Manufacturing-as-a-Service (MaaS), digital twin, industrial middleware (OPC UA, PLC integration), asset tracking (RTLS), computer vision inspection, OT cybersecurity, enterprise sales in manufacturing, brownfield integration