Summary (80–120 words):
Coppey reviews Adobe’s trajectory from PostScript to Creative Cloud and argues that creative software remains ripe for disruption despite Adobe’s scale (ARR ~$16B) and bundling power. He frames TAM (~$40B, up ~30% YoY) across creatives, communicators, and consumers, and maps opportunities: democratized tools for non‑designers (Instagram, Canva), high‑WTP communicators (PlayPlay, Jasper), native collaboration expanding seats (Figma, Gravity Sketch), new platforms (mobile, iPad, VR/AR via PhotoRoom, Shapr3D), and ML/generative AI augmenting or replacing workflows (Podcastle, Narrative Select, Synthesia, DALL·E/Stable Diffusion). Growth levers include community and viral watermarks; key risks are Adobe’s distribution/bundles, habit‑driven lock‑in, and low WTP/high churn among casual users.
Search Terms & Synonyms (10–20 total):
creative tools 2.0, creative software disruption, Adobe Creative Cloud, Figma acquisition 20B, collaborative design software, browser-based UI/UX tools, Gravity Sketch VR design, Shapr3D iPad CAD, mobile-first photo editing (PhotoRoom), generative AI for design, text-to-image models (DALL·E, Stable Diffusion), AI video avatars (Synthesia), podcast editing AI (Podcastle), communicators’ design tools, viral watermark growth, TAM expansion creatives communicators consumers, Adobe bundling moat, design OS for creatives