Summary (80–120 words):
Louis Coppey proposes a monitoring system for seed‑stage SaaS across marketing, sales, and customer success, plus three profitability ratios founders should track. He urges defining a “Right Now TAM,” aligning MQL→SQL handoffs, enforcing strict CRM stages, and instrumenting the full funnel to monitor conversion rates, sales cycle, demo volume, average deal size, and quota attainment per rep. On retention and expansion, he recommends cohort analysis of activation, usage, churn, and expansion revenue to inform hiring and payback modeling, anchored on unit economics such as LTV, CAC, and CAC payback period; he also points to related frameworks from SaaS operators for pipeline visualization and forecasting.
Search Terms & Synonyms (10–20 total):
seed-stage SaaS metrics, SaaS KPI dashboard, Right Now TAM, ideal customer profile (ICP), MQL to SQL handoff, sales funnel conversion rates, sales cycle length, quota attainment, demo volume per rep, average deal size, ACV, ARPA, LTV to CAC ratio, CAC payback period, churn rate, net revenue retention (NRR), cohort analysis, expansion revenue, pipeline coverage, sales efficiency (magic number), CRM pipeline stages, activation metrics, product usage analytics, unit economics, gross margin, ARR growth, MRR forecasting